Fitbit, meet Google
Creative Direction
Art Direction
Product Design
On the verge of an acquisition by Google, Fitbit asked my team to envision the future-state of the Fitbit app across touchpoints.
Key goals for this project were to envision Fitbit as a product within the Google family in terms of look and feel, but also to eliminate friction around tracking and reviewing health data by introducing a more conversational, AI-enabled user interface.
Additional explorations were required to see the system stretch across non-traditional screen shapes and sizes as well as how the system could inform brand and marketing.
