Creative Direction, Copywriting, Branding, Naming


NoCoast Beer Co.
Creative Direction, Copywriting, Branding, Naming

What started as a project to name and create a basic visual identity for a new, midwestern-based brewery quickly turned into a massive branding and marketing push involving the naming and packaging of 9 different beers, pages of marketing copy, the design of the brewery and taphouse spaces themselves and a line of apparel and accessories. A diverse collection of work unified by a brash yet straight-forward voice.

For the cans themselves, I was given one mission: make them jump off the shelves. Each style of NoCoast beer has its own unique look and smart copy to match.

"NoCoast is brand-spanking new, launching just last month (August 2016), so I’m judging this beer strictly on looks alone. It could suck, it could be awesome. I don’t know. But I love the label work and I love the attitude behind NoCoast’s marketing spiel."

Graham Averill, Paste Magazine Labels We Love: NoCoast Beer Co.

An Ownable Brand (Guide)

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