For the cans themselves, I was given one mission: make them jump off the shelves. Each style of NoCoast beer has its own unique look and smart copy to match.
"NoCoast is brand-spanking new, launching just last month (August 2016), so I’m judging this beer strictly on looks alone. It could suck, it could be awesome. I don’t know. But I love the label work and I love the attitude behind NoCoast’s marketing spiel."
Graham Averill, Paste Magazine Labels We Love: NoCoast Beer Co.
An Ownable Brand (Guide)