Creative Direction
Brand Strategy Partnership
Design System Leadership
AI-Enabled Production Tooling
Socure had grown into a $350M+ ARR business — 60% year over year, 3,000+ customers, 18 of the top 20 U.S. banks, named a Leader in Gartner’s inaugural Magic Quadrant for Identity Verification. The company had become trust infrastructure for the world’s biggest institutions. The brand was still describing a smaller company.
The big idea
Every person leaves a trail of signals moving through the digital world — device, phone, email, address. No single signal decides anything on its own. Together, they resolve into a picture clear enough to act on.
A robust and flexible system was built, allowing us to flex our muscles across both digital and analog touchpoints.
Analyzing
Explaining
Monitoring
Explaining
